Emulating a friendlier-business version of Mao TseTung’s Little Red Book.
The notebooks were produced as selling tool
We were fortunate to get one-on-one access to seventeen of the top CMOs in China today. These in-depth, face-to-face interviews were conducted in English and Chinese, with the broad mission of getting the personal stories and perspectives on the challenges of marketing in China from the CMOs themselves.
• Cover illustration
• Inner infographics
R3 SERIES 40
An ongoing series – Social 40 – celebrating 40 of the most creative, innovative and progressive social agencies from six continents.
Integration 40- An R3 collection of the best campaigns in the world, harnessing the power of multiple agencies and multiple stakeholders .