Wayflyer interim brand
Scope
The scope of creating an interim brand for Wayflyer was driven by the need to address significant gaps in accessibility and consistency across brand touchpoints. The existing brand lacked clear guidelines, leading to varied and often conflicting interpretations that diluted its impact. To remedy this, we aimed to establish a more cohesive and tightly controlled visual and verbal identity that left little room for misinterpretation. Additionally, the interim brand sought to shift Wayflyer's perception from a playful tone to one that reflects its maturity and credibility as a serious player in the fintech space, better aligning with its growth and market ambitions.
My role
In my role, I contributed to the development of Wayflyer’s interim brand, supporting a seamless transition toward a new brand strategy. I conducted a comprehensive brand audit to assess the strengths and inconsistencies of the existing identity, providing a clear foundation for refinement. Collaborating closely with the Brand Director and a Junior Designer, I helped develop and refine visual concepts that aligned with our strategic goals. I also adapted existing illustrations to ensure stylistic consistency and implemented subtle yet impactful adjustments on the product side—such as refining color palettes and integrating cohesive illustrations—which significantly enhanced the overall unity of the brand experience.
AccessibilityBrand DesignArt Direction
