Utilo Brand
Scope
Design the visual identity for Polidea’s in house design studio “Utilo”
Utilo design studio was established by a team of problem solvers, strategists and visual thinkers with a common mission to deliver designs loved by users.
My role
Collaborated closely with the design team to define the brand’s visual direction, including naming, tone of voice, and overarching creative strategy.
Contributed to early visual explorations for the product UI, helping shape the design language and interface aesthetics.
Supported the development of UX/UI foundations, ensuring the product experience aligned with the brand’s identity and user needs.
Art DirectionBrand StrategyUI
